📲 Scan and watch the magic!👇🏼
Try it for yourself!
Scan the QR code below with your phone, follow the prompts then scan the "GIN & JUICE" logo and watch the AR until the end (30 seconds) for the CTA or Call to Action.
Live AR T-Shirt Printing and Mobile Pop-Up Campaigns
Next-Gen Experiential Marketing: Live AR T-Shirt Printing & Interactive Mobile Pop-Ups. Transform your next brand activation into an immersive digital spectacle. We specialize in turn-key, high-impact mobile pop-up campaigns that seamlessly blend the physical world with cutting-edge digital technology. By combining high-volume, live screen printing with augmented reality (AR) technology, we create experiential marketing events that drive unforgettable consumer engagement, massive social media amplification, and measurable ROI.
Augmented Reality CASE STUDIES:
Campaign: Red Bull music Festival
Campaign Objective: Mobile Augmented Reality Truck Experience, where we pop-up at hot spots around Los Angeles for 30 days to Live Screen Print A.R. T-shirts and hand them out to advertise for the Festival. Guests scan the truck and t-shirts and watch the experience unfold in the palm of their hand.
Campaign: Gin & Juice
Campaign Objective: Mobile Augmented Reality Bus and Tasting Experience. Guests sampled Dre & Snoops "Gin & Juice" ready to drink (RTD) flavors and enjoyed a low rider car show that took place around our HERO. A 33 foot Mobile Billboard Bus that boasts their G&J logo loaded with A.R. or Augmented Reality. We also Live Screen Printed Augmented Reality T-shirts to hand out to all of the guests.
Mobile Billboard Bus
Mobile Billboard Bus w/ Augmented Reality
We brought our friends from a local low riders car club and took over a golf course with our Gin & Juice, Mobile Billboard Bus tasting experience. Check out the recap here.
What is a live augmented reality T-shirt activation?
Live AR T-Shirt Printing & Mobile AR Campaigns
A live augmented reality T-shirt activation is a brand experience where guests watch a garment screen printed on site, then scan the finished artwork with a phone camera to unlock an AR experience layered over the shirt itself. The printed design is the AR trigger. There is no app to download — the experience opens in the mobile browser through WebAR on both iOS and Android.
That combination is what separates this from ordinary event merch and ordinary augmented reality marketing. A giveaway shirt is a cost line. An AR T-shirt is a media channel that walks out of the venue on someone's body and keeps generating scans for months, in rooms your brand was never going to buy media in.
How a mobile AR campaign runs
We arrive with the presses, ink, garments, and the AR build already field-tested. Guests choose a design, watch it printed live — 100 to 250 pieces per hour depending on program tier — and opt in at the print queue while they wait. That queue is where the first-party data is captured: consented record, timestamp, location, and activation ID. Then they scan the shirt and the augmented reality experience plays.
On truck-based programs the press line lives inside a wrapped glass box truck, step van, or our 33-foot mobile billboard bus, so the activation is fully self-contained — onboard power, onboard cellular connectivity, and no dependence on congested venue Wi-Fi, which is the single most common reason event AR fails. The vehicle carries its own AR trigger panel and works as mobile out-of-home media between stops.
Where we operate
The Silk Screen Machine produces live event screen printing and augmented reality brand activations from hub markets in Los Angeles, San Diego, Las Vegas, Denver, Nashville, and Chicago, with nationwide touring for multi-market experiential campaigns. We have run these programs for Fortune 500 brands, festival sponsors, product launches, conference booths, retail openings, and recruiting drives.
What the brand actually receives
Every scan and every opt-in is logged. You get a live dashboard during the campaign and a structured export after it: scan counts, geolocation, device, session duration, completion rate, and consented records, each tied to a specific unit, date, and location. That is the difference between reporting impressions and reporting outcomes — and it is why these budgets survive procurement review.
Platform, asset ownership, throughput, lead times, and pricing are published in full below.
AR program specs & pricing
The answers brand, procurement, and legal teams ask for — published, not quoted on request.
Platform & appWebAR. No app download, ever. Guests open the phone camera, scan, and it loads in the mobile browser on iOS and Android. We self-host the open-source 8th Wall XR engine (MIT licensed). No per-project license fee, no view caps, no platform that can retire your campaign.
Who owns itYou do. 3D assets, trigger artwork, and the compiled build are delivered as a full source export at close. No proprietary format, no account to keep paying for.
How long it lives24 months hosting and tracking as standard, renewable. The printed artwork is the trigger, so the shirt keeps scanning as long as it exists. Self-host handoff available at contract.
Data deliverableLive dashboard from day one. Every record carries timestamp, geolocation, device, session length, completion, unit ID, and opt-in status. CSV and JSON export, optional CRM handoff. Full report within 10 business days.
PrivacyOpt-in captured explicitly at the point of print, never from a scan. Scans alone collect no personal data. DPAs signed, records held under your privacy policy.
Program tiers
Specification
AR ActivationOne day, one market
AR TourMulti-day — most popular
National CampaignMulti-market fleet
Best for
Launches, conferences, single festival days
Regional launches, festival runs, pop-up routes
Nationwide launches, sponsorships, multi-city tours
Throughput
100–150/hr · 250–600 garments
200–250/hr · 750–2,500 garments
250+/hr per unit · 5,000–25,000+
Crew & footprint
3–4 crew · 10 × 10 ft · one 20A circuit
5–7 crew · 10 × 20 ft or truck-side · onboard power
8–12 per market · 40 × 15 ft per unit
Vehicle
Optional add-on
Wrapped glass box truck or step van with its own AR layer
Multi-unit fleet incl. the 33 ft mobile billboard bus
Reporting
Dashboard, exports, summary report
Adds per-location breakdown, route heat map, dwell analysis
Adds market attribution, CRM integration, weekly reporting
Lead time
6 weeks from AR content lock
8–10 weeks
12–16 weeks
Investment
From $12,500Printing from $7,500 + AR from $5,000
From $35,000Vehicle, driver & routing included
From $125,000Scoped by markets & flight length
Hub markets: Los Angeles, San Diego, Las Vegas, Denver, Nashville, Chicago. Travel outside hub markets quoted separately, typically $500–$2,000 domestic. Garment upgrades, added print colors, extended hosting, and rush builds priced at contract.
The six-week lead time isn't padding. It's the AR build, 3D asset QA, a printed test panel, and field-testing the trigger under real light and motion before production. Rush builds compress the schedule, not the testing.
Get a scoped number
Send the market, date, and expected headcount. You'll get a fixed scope, a throughput guarantee, and a sample data export from a comparable program — no discovery call needed for a range.
Request an estimate